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In this VIDA News Spotlight, we travel to Medellin, Colombia where the leaders of 11 consumer advocacy groups across Latin America and Spain gathered to form ARDT Iberoamérica or the Alliance to Reduce the Harm from Smoking.

While respected experts, medical journals and health professionals from all across the world have supported the benefits of tobacco harm reduction for over a decade, many governments in this region have taken a hard-line prohibitionist stance on alternative products, leading to unregulated devices and products flooding the black market.

Senior correspondent Dom Garrett sat down with these tobacco harm reduction advocates to hear about the fight for consumer’s rights in the region and the misinformation campaigns that led to these deadly governmental policies.

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