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A new study published in the Journal of the American Medical Association concludes that flavors are indeed associated with increased smoking cessation yet not with increased youth smoking initiation.

The study’s author, Dr. Abigail Friedman of the Yale School of Public Health, stated the finds show adults who smoked and began vaping, the odds of cessation for those favoring nontobacco flavors were 2.3 times that of those who used tobacco-flavored e-cigarettes.

The study also concludes that ” banning flavors altogether may be too blunt an instrument for the current problem.”

FULL STUDY: bit.ly/VIDAFlavorStudy

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